William Campbell is an artisan with an infectious passion for frames and framing, an uncompromising eye for detail and a comprehensive knowledge of the subject. William Campbell Fine Frames and Framing was founded in London in 1991 and has been in Church street (within Alfies Antique market) since 1993.

William makes  a wide range of high quality bespoke frames, whether it be a contemporary box frame or a copy of a period gilded frame… William  also carries a large selection of antique picture frames into which a wide range of artworks can be fitted.


“A person I depend on for my style needs is William Campbell, a really fantastic picture framer at Alfie’s Antique Market, on the ground floor. He’s an unassuming guy who works on his own, with really reasonable prices for an excellent service”
Jeremy Hackett (Founder and CEO of Hackett London), Financial Times How to Spend It

“Bespoke” is an adjective for anything commissioned to a particular specification. “Custom made”, “hand made”, “made to order”, “made to measure”, are near synonyms. “Off the shelf” and “mass produced” are the opposites. Having worked for numerous international clients, artists, corporations, foundations, and collectors, William has built an enviable and consistent reputation in the business for excellence. William’s bespoke and period frames can be found in numerous  galleries, museums, retail boutiques, shops, restaurants, clubs, bars, offices, homes and studios…His frames can be found surrounding  art including: old masters, vintage posters, children’s drawings, photographs, digital prints, oil paintings and even more experimental mediums.

“A man who works with his hands is a laborer; a man who works with his hands and his brain is a craftsman; a man who works with his hands and his brains and his heart is an artist”
Louis Nizer 1902-1994